A friend recently asked me why Canadian wines are so expensive. Shouldn’t they be cheaper since we’re not paying for shipping from halfway across the world? This question got me thinking about wine pricing.  How do wineries come up with pricing for their wines? Why do some wines sell for $50 and others for only $8? Is the $50 wine necessarily better than the $8 one? These are the kinds of questions I plan to get to the bottom of by the end of this post.

Continue reading